If you are between 20 and 35 years old, and you “live” on the Internet and social networks, then you will definitely like this five.
They contain very little of what we are used to in traditional media. A bold design, unusual formats, simplicity of presentation and an informal approach to communicating with readers - this is what distinguishes media companies that emerged in the era of the digital boom.
Huffington post
Year of foundation
2005
Brief history of creation
The founders of
The Huffington Post, journalist Arianna Huffington, and media manager Ken Lerer understood that the Internet is the future of the media long before it was realized in traditional media. Initially, the project was an online platform where anyone could speak and debate - from celebrities to ordinary people. While the “real” media laughed and predicted the “failure of this blog”, The Huffington Post increased its audience and experimented with the formats. In 2007, he offered readers to cover the presidential campaign themselves, and they took it with enthusiasm.
In 2008, one of the readers
published an entry with a meeting of the then future US presidential candidate Barack Obama, closed to journalists, in which he looked like a snob. After this post, the monthly audience of the project reached 4.5 million users. In 2012, The Huffington Post wiped out all the spiteful critics, becoming the first online media to win the
Pulitzer Prize .
Content
Despite the fact that now The Huffington Post looks quite familiar to modern Internet users, there are sections that distinguish it from other media.
For example, Communities is dedicated to representatives of national minorities in the USA, LGBT, and women. Personal stories in the first person are published by bloggers and editors of the publication. So
in this article, the girl writes about how men react to women traveling alone, and
in this post the visually impaired tells how she became a successful graphic designer.
There are fascinating special projects. As part of one of them -
Listen America - the Huffington Post journalists traveled to 25 US cities to ask local people what they think about life in modern America and their role in it.
In this article, readers are introduced to the people of Houston.
The editors publish videos and podcasts, offers several types of email newsletters - by category, topics, news, etc.
Buzzfeed
Year of foundation
2006
Brief history of creation
The founder of
BuzzFeed, John Perey, worked at the Huffington Post and studied viral marketing and promotion for many years. Initially, BuzzFeed was conceived as a small Internet lab, but very quickly became an Internet sensation and a major supplier of memes, viral videos, fascinating tests, most of which were addressed to millennials - the most numerous Internet audience.
The BuzzFeed hits include meme
Disaster Girl , Friskie
Dear Kitten commercial,
What career should you have test and one of the first Internet illusions
with dress color .
Over time, the number of subsections BuzzFeed has expanded, including through the publication of serious topics. Among the high-profile publications are
an exclusive interview with US President Barack Obama, the
scandalous publication of unconfirmed documents about Russia's presence of some compromising material on the next US President Donald Trump and
accusations of harassment against Kevin Spacey, who brought down his career.
BuzzFeed's monthly audience exceeds 240 million people.
Content
BuzzFeed has always spoken to his audience in their language. And the news section, which appeared in 2001, was no exception. The editors choose from all the events taking place in the country and the world that they consider interesting and important for its audience and present it in the BuzzFeed style. Journalists make gaming headlines with emodzhi, use memes, gifs, references to pop culture in articles, create ironic explanatory videos on quite serious topics.
Vox
Year of foundation
2014
Vox explains the news, and this is its main difference from other media. “We live in a world in which too much information and too little context. Too much noise and very little essence, "- said on the project website.
Vox journalists do not just transmit events, but explain what is behind them.
Content
In short, Vox brings clarity and arranges complex and intricate topics on the shelves. For example,
this article explains the essence of the problem with the right to bear arms in the United States, and this one talks about
what Ramadan is . Articles are written in the most accessible and lively language and beautifully decorated using infographics, graphs, lists, etc.
In addition to the texts, there is a video. This, for example, explains what trade wars are.
E-mailing Vox (Vox Sentences) is also different from similar products from other media. In it, journalists talk about major events with several sentences, making links to their articles and materials from third-party publications for those who need more information. As a result, the subscriber receives a “picture of the day” in one letter, which is very convenient.
This is one of the newsletters.
- Film producer Harvey Wehnstein has been turned to a court in this morning. [ CNN / Meg Wagner ]
- Weinstein is being charged with rape, a criminal sex act, sex abuse, and sexual abuse. He has met since the investigation against him broke. [ NYT / Benjamin Mueller ]
- The criminal charges against women, including actresses, production assistants, and others. [ BBC ]
- Though he didn’t want to travel outside of New York or Connecticut. [ Vox / Anna North and Alissa Wilkinson ]
- Weinstein plans to fight the charges; his attorney entered a not guilty plea. But New York City prosecutors are pursuing charges of first- and third-degree rape. Both are felonies and the first-rate rape charge carries a sentence of 25 years in prison. [ CNN / Brynn Gingras, Emanuella Grinberg, Sonia Moghe, and Dakin Andone ]
- Weinland accusers including Asia McGowan released a statement. [ Hollywood Reporter / Evan Real ]
The skimm
Year of foundation
2012
Short story
The Skimm was founded by former producers of the American TV company NBC Daniel Weisberg and Carly Zakin.
At the very beginning, few potential investors believed that in 2012 someone would subscribe to an e-mail newsletter. But the girls made her such that celebrities soon began to subscribe to her, among them Oprah Winfrey and Sarah Jessica Parker. By November 2016, the number of subscribers exceeded 4 million, and The Skimm launched its TV show Sip'n Skimm, during which Weisberg and Zakin communicate with newsmakers and celebrities: from the daughter of former President Jenna Bush to the former FBI Director James Comi.
Content
The main product of the company remains The Skimm Letters - a daily newsletter in which subscribers are told about the main events of the day in an informal manner. The letter begins with a quote of the day - the most vivid statement of one of the newsmakers, and then the main topics are followed, the facts and opinion of the editorial board are given on this.
This is how the North Korean nuclear issue is described in The Skimm.
The publication is addressed to women aged 22-35 years living in the city and leading an active lifestyle. There is a membership program - you can become an ambassador for The Skimm along with celebrities - to share news of the publication, to participate in promotions in exchange for souvenirs and other buns from the team.
Axios
Year of foundation
2016
Short story
The news platform
Axios was founded by former employees of the analytical publication Politico. The name of the project - derived from the Greek "worthy" - reflects the essence of the publication. "We only talk about what is worthy of time, attention and trust," - explains the creators of the site.
The media platform uses the latest achievements of modern online journalism - a variety of formats, newsletters, minimal design, short, structured, informative texts.
By the end of 2017, the monthly audience of the publication had 6 million visitors.
Content
Axios can be read on the site, and you can subscribe to one of the many newsletters of the publication.
A distinctive feature is clearly structured, clear, concise informational notes, in which the complex is spoken in the most accessible language.
For example, this is how Axios describes the difficulties in US relations with its closest allies.
If you are interested in this post, then perhaps our
previous collection of news sites will be useful to you.
What foreign media do you read? Share in the comments, and we will collect another collection. By the way, we did not specifically add Reddit to this one, since we are sure that everyone is familiar with it and occasionally read it.
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