IT brand. What to talk to people at conferences

Each company that attends IT conferences, tries to rivet the attention of guests to their booth. There are a lot of ways to do this, here the principle “Who is in what is ready” works - from interesting tasks for programmers and symbolic prizes to the drawing of some serious prize, or just fun contests with desktops.

Of course, we in Alpha all this time were moving in the same direction. But this year they decided to change the strategy a bit: they put together a single team from the HR department and IT department (competence centers. NET and Javascript) and jointly moved to DotNext and HolyJS, respectively.



What came of it - under the cut.

What I wanted to do


The maximum detail to tell about how we have designed the development. What kind of products we are doing and how. Needless to say, talk about the atmosphere in the teams. In general, to do everything so that the developers understand that Alpha has its own development.

And, of course, promote yourself as a brand.

Therefore, we began to prepare for this in about a month.

What did


We decided to hold tehtolki - live to talk in detail with the developers about what they care about, what they are interested in, and conducted a series of mini-reports.

Topics tried to choose the burning ones, and the list turned out like this







The guys at the conferences met these topics quite actively. If that - you can ask the relevant questions and here, in the comments, we will be happy to answer.

Tasks


To make conference participants interested in our booth, we prepared a number of tasks for them, for .NET and JS.

.NET - the task list was like this . Hint - the biggest problems were with the solution of the sixth problem. Not all mastered.



But such a flyer was for Holy JS.

image

In addition, there was also a quiz with gifts. As a prize, we put LEGO Mindstorms and, judging by the reaction, did not lose.







From Mindstorms they collected a robozhuka, and during each day they held contests with him, it went so well that the queues began to take in the morning.





Interview


All the interviews that our development gave at conferences, we decided to put in open access

DotNext



HolyJS

Source: https://habr.com/ru/post/414735/


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