Digital events in Moscow from 18 to 24 June

A selection of key events in Moscow for the week.

Lecture: The Art of Provocation: Banksy and Street Art

• June 19 (Tuesday)
• Cannon 7 / 5c2
• 700 r.
• Our new lecture is devoted to an interesting topic: how art of provocation has become a popular brand in the world of modern art. How this happened - we will look for the answer to the question in the history of the movement, recall the first artists and their significant works. In the lesson we will follow how the tendency of street art of the 80s, 90s and zero has changed; We will find out why “vandalism” has become a fashionable design for the urban environment

CRM-marketing in retail

• June 20 (Wednesday)
• MailRu, Leningradsky Avenue 3979
• is free
• How to retailer to attract and retain the audience in the conditions of the highest competition?
  June 20, 2018 will be held mitap in Mail.ru Group, where we will talk in detail about the components of modern CRM-marketing in retail. Out of Cloud experts of the agency will reveal the mechanisms of effective marketing experiments and will tell in simple words about the complex analysis of customer data. The discount search service “Foodadil” will share the experience of implementing CRM in FMCG retail, and the myTarget advertising platform will tell you about predictive analytics of CRM data that allows you to predict changes in demand and act proactively. The number of places is limited, hurry to register.

TargetSummit Moscow Meetup # 7

• June 20 (Wednesday)
• Yandex, Leo Tolstoy 16
• is free
• June 20 at 18:30, with the support of AppMetrica in the office of Yandex, we are holding a regular meeting dedicated to mobile products and marketing. We will talk about setting up ad campaigns, CTR, choosing metrics in product analytics and about user profiles in AppMetrica.

HSE Pizza Pitch

• June 21 (Thursday)
• Brick 33c2
• 200 r.
• On June 21, open presentations will be held at the HSE Business Incubator, where each guest will be able to tell about his project, share an idea, hear feedback, find new contacts and communicate with like-minded people.

IAB: Dynamic Creativity: Theory and Practice

• June 21 (Thursday)
• Regimental 3c3
• 5 000 r.
• The goal of the seminar is to form a general understanding of the theory and technology of dynamic creativity, both among solution providers and clients - suppliers of marketing tasks. We are going to delineate the ecosystem of everything that relates to the concept of dynamic creativity, ranging from technology providers (providers) to directly format solutions and creative ideas.

Data & Science: Marketing

• June 23 (Saturday)
• Leo Tolstoy 16
• is free
• At Yandex Data & Science conferences, experts talk about the use of big data in science, business and other areas of life. This time we will talk about how machine learning helps in marketing and business development.