Friends, two times Ku!
During the existence of the LEDROID.ru store (from November 1, 2015), more than 27,000 lamps were sold through the online store. What is the marriage rate? Who produces the most reliable lamps?
Interesting? Then welcome under cat.Foreword
From the very beginning, it was decided to introduce a convenient guarantee for the client. It was taken on the basis of the existence of the LEDROID.ru store. Under the marketing name "100 percent guarantee." Naturally, this decision was a bunch of tips that we will face fraud and unscrupulous buyers. But, we ventured.
A few words about the warranty for a general understanding of statistics
Warranty Terms
- Not more than 365 days from the date of purchase.
- The unit price of the product does not exceed 1000 rubles.
- Shipping cost is not compensated.
- We return the full value in the form of bonus points (1 point = 1 ruble) in priority order (possibly also in the form of money, but by agreement).
- Points are awarded only to registered users (if the order is issued by a guest, then it's okay, it will be reissued upon request).
- In some cases, proof of marriage may be required.
Warranty process
With this in CS-Cart everything is fine. There is a built-in return mechanism. Everything is done just in a couple of clicks.
From here we conclude that the statistics will of course have an error. But we tried to simplify the process of return. Thereby making the statistics more accurate.Pro module Warranty
As you already know, we do shops on the CS-Cart platform (you can get acquainted with the CMS in our
article ) and our store is no exception. The solution to this issue is
issued in the module .
What can you do? The functionality is not intricate, but sufficient. You can export statistics in CSV format. You can display information in the item card. This is the main functionality.
Nuances
The item card displays the number of lamps sold. Sold are completed orders. The exception is the status “Canceled”, respectively, this status is not taken into account.
Dismantled the nuances and methods of calculation. Moving on to what we all gathered here today.Entertaining statistics
General state of affairs
| Manufacturer | Sales | Returned (marriage, failure) | Reject rate |
| Total sold | 27441 | 192 | 0,69 |
For all the time, sold 27,000 lamps. Of these, the guarantee was issued due to the failure of 192 lamps. The percentage was 0.69.
Quite a positive picture.
Top reliable
| Manufacturer | Sales | Returned (marriage, failure) | Reject rate |
| Gauss | 7973 | 22 | 0.27 |
| Thomson | 2433 | 7 | 0.28 |
| Sky lark | 831 | four | 0.48 |
| Brawex | 4077 | 24 | 0.58 |
From myself I will add that Gauss in his webinars is afraid that they use very high quality drivers and check them for network interference. And based on statistics, this is exactly what it is.
Added to Brawex rating they sold a lot (relative to Skylar), so that you can draw conclusions.
Top unreliable
| Manufacturer | Sales | Returned (marriage, failure) | Reject rate |
| Feron | 26 | one | 3.84 |
| Lisma | 1944 | 27 | 1.38 |
| Geniled | 531 | 6 | 1.12 |
| Nanosvet | 9260 | 98 | 1.05 |
One return on Fearon is a burnt out garland.
Lisma really has quality problems. Starting with the fact that they are crooked crooked and ending with the methods of work and cooperation. Just disgusting their management. But the lamps shine a good warm light.
The nanosvet had several defective models from certain batches, which were exchanged both by the manufacturer for the new ones under the warranty and by us. But the statistics of these returns has already been tainted.
General picture by manufacturers
| Manufacturer | Sales | Returned (marriage, failure) | Reject rate |
| Feron | 26 | one | 3.84 |
| Smartbuy | 120 | one | 0.83 |
| LEDROID.ru | 246 | 2 | 0.81 |
| Geniled | 531 | 6 | 1.12 |
| Sky lark | 831 | 7 | 0.48 |
| Lisma | 1944 | 27 | 1.38 |
| Thomson | 2433 | 7 | 0.28 |
| Brawex | 4077 | 24 | 0.58 |
| Gauss | 7973 | 22 | 0.27 |
| Nanosvet | 9260 | 98 | 1.05 |
| Total sold | 27441 | 192 | 0,69 |
findings
- I hope the statistics on marriage and returns displayed on the site will allow you to make the right choice.
- The overall marriage rate is less than a percent, I think this is a very good result.
- We are ready to constantly upload statistics on the percentage of marriage on lamptest.ru. We are friends with Alexey Nadyozhin, I think we will solve this issues.
- From a marketing point of view, a 100% guarantee can be implemented, the reviews are positive (almost everything, there is one exception :)). Abuses are minimal.
P.S. We apologize to customers who had to wait for the delivery of our
branded lamps . The lamps have arrived. Ordered another batch.