A good landing page is a compelling selling page that turns the reader into a buyer. Makes you make one effective action:
- Subscribe to the newsletter
- Order product
- Call
- Follow the link
- Download something in exchange for contact
- Write a letter of feedback / make an application
LANDING PAGE begins with information gathering.
Before you write the text - take the preparatory work.
- Examine the target audience. Describe her portrait. Learn about the problems and pains, what it seeks, what it buys, what language it speaks. The more detailed you describe the audience, the more effective landing will be developed.
- Analyze competitors. Find out what they offer, how they do it, how they differ from you. Retire from the competition, even if they are similar. with a unique selling proposition (UTP).
- Write the characteristics, benefits and benefits for your product. Based on characteristics, build benefits and benefits. The advantages distinguish the product from the similar ones and make it unique.
Make your landing page a powerful selling page!
Landing page consists of blocks. They are arranged in a logical sequence, and if necessary, can be moved.
BASIC BLOCKS:
| 1. First screen | 5. Product Presentation |
| 2. Block with benefits | 6. reviews |
| 3. Block on target audience | 7. Sale prices |
| 4. Block pro author / company | 8. Question and answer unit |
Remember the importance of the first screen. The title should be catchy, and the beginning is intriguing.
Here can be placed: subtitles, benefits, CA, buttons or forms. Do not forget about the logo!
Show the benefits. Convince the visitor that you need to buy a product or service from you. Prove it is profitable.
Repeat the benefits 2-3 times in the text.
Sell the price. Compare it with other solutions. Show that the value of the offer is higher than the price.
In landing pages, you can use video and audio clips to represent the author, reviews or product presentations.
Place timers and counters on the first screen, at the end of the landing page and where the price unit is. In the same place there should be buttons of target action: to buy, subscribe or leave the application.
Write the headlines and place the illustrations.
A few tips to keep in mind!
- Write in a simple, accessible language
- Short sentences
- Text break into subtitles
- Alternate long and short paragraphs.
- Use pictures, screenshots, tables, schemes
- Place accents: bold, italic, uppercase
Common mistakes when creating a landing page
| ✘ A lot of "about myself" | ✘ Long offers |
| ✘ Few benefits | ✘ More than 3 font colors |
| ✘ Monotone text | Several types of accents |
| ✘ Large paragraphs | ✘ There are no bullet lists to highlight important points. |
| ✘ A lot of "water" | ✘ Word Stamps |
Make the
final text
check . The reader should be clear what is required of him and what is at stake. The images serve as tips for the designer.
Landing should convince even you!
If you are writing landings and you have something to add - be sure to join the discussion in the comments.